Purpose Maximization?

So... I've been thinking a lot about how to implement economic models that implement ideas associated with spiritual empowerment and spiritual growth. After all, one of the motivations for this blog is a feeling that we need to stray away from models of profit-maximization and towards models that more adequately explain human motivations and behaviors. This video's got me thinking that purpose maximization has got to play a role somewhere in the process. Check it out!